by Mary Cantando, Founder of The Woman’s Advantage, Guest Contributor
If you’re going to start a business, you want to do everything to set it up for success and profitability.
Here are five steps to get you from where you are to a thriving enterprise.
Five Keys to Launching a Great Business
1. Begin with a purpose that inspires you.
Don’t just start a business for the sake of starting one. Be sure the concept motivates you.
2. Build on your expertise.
You probably have a strong background in a particular area. Rather than starting from scratch, build on what you know.
3. Be sure it’s an opportunity and not just a cool idea.
Be sure that your concept has a need, resources to deliver it, and customers who will want to buy it.
4. Develop a brain trust.
Identify mentors or advisors who will tell you the truth and can support your launch effort.
5. Gather your team.
They don’t have to be full-time employees, but can be contractors or outside vendors… the key is to be sure that you have the resources to deliver.