by Mary Cantando, Founder of The Woman’s Advantage, Guest Contributor
You can greatly increase your margins by offering premium alternatives beyond your standard product or service.
Here are five ways to do that.
5 Ways to Increase Your Prices
1. Premiere Version.
Create a premium version of your product or service such as hand-selected produce, package differentiation, or a highly-stylized version.
2. Priority Service or One-Day Offer.
Move an order to the front of the line or make a single-day offering.
3. Personal Training, In-Home/Office Installation or Direct Support Line.
Create a service that will enhance your offering and charge an additional fee for it.
4. Personalized Version.
Personalize or customize your offering by adding the client’s company logo or child’s name.
5. Special Edition.
Create a one-time, possibly commemorative version of something. Provide a one-time offering of a service, training class or stage presentation.