by Mary Cantando, Founder of The Woman’s Advantage, Guest Contributor
Do you know that almost 70% of clients who stop doing business with an organization do so because of what they call “indifference”? When you consider the cost of acquiring a new client, you understand the true value of retaining those that you have.
Here are five approaches to keep your clients coming back.
5 Ways to Keep Clients Coming Back
1. Do things for their convenience rather than yours.
This means communicating the way they like to communicate (phone, email, face-to-face) and being available at the hours that work for them. Eliminate every hassle you can to doing business with you.
2. Think of ways to reward them.
Can you provide them with a lead, send them a gift, send prospects to their website?
3. Keep everything ship-shape.
Be sure that every element of your business—from your website to your business cards to your front door—sends the message you want to convey about your business.
4. Serve as a resource.
Help your clients connect with whatever they need—even if it will have no immediate benefit to your business.
5. Eliminate corporate jargon and speak their language.
Eliminate obstacles and make it simple for clients to do business with you.