by Mary Cantando, Founder of The Woman’s Advantage, Guest Contributor
Like it or not, sales is one of your most important roles as a business owner. But many believe December is not a good month to reach prospects, so they spend time on other, less-productive activities. As a result, they miss out on a great time to interact with decision makers.
Here’s why you should put on your sales hat in December.
Five Reasons Why December is a GREAT Month for Sales
1. Gatekeepers are gone.
Assistants often take off a few weeks in December, leaving prospects to answer their own phones.
2. Prospects are not in meetings.
Because so many staff are on vacation, fewer meetings are scheduled. As a result, prospects are often at their desk when you call.
3. Prospects are not on the road.
Rather than being on the road, prospects are more likely to be in their offices around the holidays and available for your call or meeting.
4. Your competitors have checked out for the year.
They’ll likely stop calling in mid-December, making it easier for you to get through and stand out.
5. Budget dollars remain.
Many decision makers have left over budgets and might be interested in throwing them your way for a valuable offering.